Critical Approaches to Transmedia Storytelling in K-Pop - - Books - Bloomsbury Publishing Plc - 9798216390114 - June 24, 2027
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Critical Approaches to Transmedia Storytelling in K-Pop

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Expected delivery Jul 2 - 7, 2027

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This volume explores how K-pop has evolved beyond a musical genre into a global cultural phenomenon with its own transmedia ecosystem, arguing that the transmedial approach constitutes not merely a marketing strategy, but a sophisticated artistic framework that redefines the relationship between music, narrative, and performance in the digital age.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released June 24, 2027
ISBN13 9798216390114
Publishers Bloomsbury Publishing Plc
Pages 280
Dimensions 150 × 220 × 10 mm   ·   453 g
Editor Miller, Nicholas E.

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