Understanding Consumer Behavior in Live Streaming E-Commerce: A Global–China Comparative Study under the TCCM Framework - Contributions to Management Science - Xiao-Yu Xu - Books - Springer Verlag, Singapore - 9789819244591 - February 14, 2027
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Xiao-Yu Xu
Understanding Consumer Behavior in Live Streaming E-Commerce: A Global–China Comparative Study under the TCCM Framework - Contributions to Management Science

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$ 201.49
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Expected delivery Feb 22 - 25, 2027
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This book builds a clear theoretical framework for understanding consumer decision-making in live streaming e-commerce, connecting global research insights with Chinese market realities.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released February 14, 2027
ISBN13 9789819244591
Publishers Springer Verlag, Singapore
Pages 301
Dimensions 150 × 220 × 20 mm   ·   485 g   (Weight (estimated))

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