Hana Coufalová

Marketing Strategy for Medical Devices: New Product Launch Hana Coufalová

In todays modern markets the possibilities and channels through which companies can reach out to potential customers are almost boundless and can be equally confusing. It consequently is very important to have a good and detailed marketing strategy to be able to succeed on the market. The development of a marketing strategy for medical devices, which are high-tech and specialized products sold on a high competitive market, is therefore challenging and most important to reach ? and exceed - the set goals. This book describes the launch of medical devices, its critical points and the optimalization of the process in a particular company. The book is based on the author?s experience gained during her internship in the EMEAC headquarters of an international medical company in Brussels, Belgium, where she participated on the creation and implementation of the new product launch plan.