Osnovy Marketinga. Praktikum: Uchebnoe Posobie - Saida Kazbekovna Khamirzova - Books - LAP LAMBERT Academic Publishing - 9783659639791 - December 4, 2014
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Saida Kazbekovna Khamirzova
Osnovy Marketinga. Praktikum: Uchebnoe Posobie Russian edition

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Kniga sistemno raskryvaet osnovnye ponyatiya i funktsii marketinga, marketingovye kontseptsii upravleniya predpriyatiem, etapy postroeniya marketingovykh strategiy i programm. V uchebnom posobii podrobno izlozheny sleduyushchie aspekty marketingovoy deyatel'nosti: sushchnost' i kontseptsii marketinga, organizatsiya marketingovykh issledovaniy, izuchenie marketingovoy sredy, segmentatsiya rynka, issledovanie pokupatel'skogo povedeniya, kompleks marketinga, formirovanie tovarnoy politiki i upravlenie zhiznennym tsiklom tovarov, tsenoobrazovanie i upravlenie tsenami, organizatsiya tovarodvizheniya i postroenie kanalov sbyta, planirovanie reklamnykh meropriyatiy i drugie voprosy. Teoreticheskie polozheniya uchebnogo posobiya podkrepleny praktikumom, soderzhashchim testy, prakticheskie i situatsionnye zadaniya po kazhdoy teme. Kniga prednaznachena dlya studentov, aspirantov, prepodavateley VUZov, slushateley sistem professional'noy podgotovki, rabotnikov marketingovykh sluzhb predpriyatiy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 4, 2014
ISBN13 9783659639791
Publishers LAP LAMBERT Academic Publishing
Pages 276
Dimensions 16 × 150 × 220 mm   ·   429 g
Language German  

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