E-commerce: Omni-channel Strategiya Razvitiya - Igor' Eremenko - Books - LAP LAMBERT Academic Publishing - 9783659596988 - September 29, 2014
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Igor' Eremenko
E-commerce: Omni-channel Strategiya Razvitiya Russian edition

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Sovremennyy biznes napravlen v storonu polnoformatnykh platform. Kanaly prodvizheniya, prodazh i servisa teryayut chetkie granitsy i stanovyatsya postepenno edinym instrumentom dlya potrebitelya. V rabote predprinyata popytka issledovat' mobil'nyy trend razvitiya elektronnoy kommertsii, izuchit' formaty dostavochnogo biznesa, kak vazhneyshego elementa virtual'noy torgovli. Na primere bankovskoy sfery pokazany preimushchestva i perspektivy omnikanal'noy strategii, vystupayushchey fundamentom filosofii poslekrizisnoy ekonomiki.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 29, 2014
ISBN13 9783659596988
Publishers LAP LAMBERT Academic Publishing
Pages 92
Dimensions 152 × 229 × 6 mm   ·   155 g
Language German  

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