Adeela Rehman

Gender Analysis of Popular Culture: a Case Study of Truck Art in Pakistan Adeela Rehman

Culture is about survival of human being. Without culture human beings cannot survive. Every nation has a culture. Culture is communication and communication is culture. Art and culture is interlinked with each other and in a result popular culture is produced. Popular culture is the most important and powerful institution that controls and shapes all other type of social relationship. Truck art is one of the main components of popular culture. The present study intends to investigate the significance and prevalence of gender based representation on truck art. Truck art is a part of popular culture of different societies that acts as vehicle, through which people?s attitudes are expressed. Oral literature on transport is a tool of socialization, where masculine and feminine images are also depicted. Decorated transport in the Pakistan has long been a flamboyant expression of popular culture. Masculine and feminine both type of presentations are the part of the trucks.