Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives - Lindos Daou-Nehme Azoury - Books - Springer Nature Switzerland AG - 9783030459598 - June 26, 2020
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Lindos Daou-Nehme Azoury
Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives 1st ed. 2020 edition

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This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.

184 pages, 5 Illustrations, color; 1 Illustrations, black and white; XXVII, 184 p. 6 illus., 5 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 26, 2020
ISBN13 9783030459598
Publishers Springer Nature Switzerland AG
Pages 184
Dimensions 150 × 220 × 20 mm   ·   408 g
Language German  
Editor Azoury, Nehme
Editor Daou, Lindos

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