Strategic Marketing Planning - Gilligan, Colin (Emeritus Professor, University of Sheffield, UK) - Books - Taylor & Francis Ltd - 9781856176170 - March 27, 2009
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Gilligan, Colin (Emeritus Professor, University of Sheffield, UK)
Strategic Marketing Planning 2nd edition

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Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

544 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 27, 2009
ISBN13 9781856176170
Publishers Taylor & Francis Ltd
Pages 576
Dimensions 190 × 245 × 30 mm   ·   1.20 kg
Language English  

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