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Strategic Marketing and Management of Tourism Destinations: Frontiers, Principles and Practices
Strategic Marketing and Management of Tourism Destinations: Frontiers, Principles and Practices
Taking an integrated and comprehensive approach, this fully updated book focuses on both the macro and micro aspects of destination marketing and management.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | November 30, 2026 |
| ISBN13 | 9781836992714 |
| Publishers | CABI Publishing |
| Pages | 648 |
| Dimensions | 150 × 220 × 20 mm · 1 kg (Weight (estimated)) |
| Editor | Pizam, Abraham (University of Central Florida, USA) |
| Editor | Wang, Youcheng (University of Central Florida, USA) |