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Beyond the Screen: How Immersive Technologies Are Reshaping Marketing
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$ 109.49
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Expected delivery Mar 30, 2027
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Beyond the Screen: How Immersive Technologies Are Reshaping Marketing
Beyond the Screen explores how virtual reality, augmented reality, and the metaverse, transform brand strategy by redefining consumer engagement through multi-sensory, participatory experiences across virtual and hybrid environments.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | March 17, 2027 |
| ISBN13 | 9781807911096 |
| Publishers | Emerald Publishing Limited |
| Pages | 320 |
| Dimensions | 150 × 220 × 20 mm · 513 g (Weight (estimated)) |
| Editor | Nguyen, Mai (Griffith University, Australia) |
| Editor | Zhang, Yunen (Singapore University of Social Sciences, Singapore) |
