Multi-Channel Retailing - Lynda Rose Poloian - Books - Bloomsbury Publishing PLC - 9781563676307 - December 1, 2009
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Lynda Rose Poloian
Multi-Channel Retailing

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The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model. This book explains the principles of e-retailing and its relationship with conventional retail methods.

448 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 1, 2009
ISBN13 9781563676307
Publishers Bloomsbury Publishing PLC
Pages 448
Dimensions 189 × 235 × 24 mm   ·   784 g

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