Peter K Worsley

Marketing for Professional Artists: in the Second Decade of the 21st Century Peter K Worsley

This book is for you, an upcoming professional visual artist. Get your copy now and have a jump on your opportunities. 

• Read this and let the author take you through the processes of your marketing opportunities. 
• To start, you are advised on how to brand yourself and your artwork, so that you stand out in the sea of other struggling artists.
• Next, he steers you through each of the many available channels for getting your message to a prospective collector, including the ever-changing tangle of social media. Then, he prepares you to be ready when the prospect responds to your solicitations. 
• He describes writing attractive content for your messages, how to close the sale when the prospect falls in love with your artwork, plus the tricky issues of pricing and affordability. 
• You are coached on the various tools you need to support your marketing efforts: how to choose your computer, essential software and accessories; ways to obtain, handle, and preserve images of both your artwork and references; how email is your prime messaging channel, and to ensure that your prospect will open and read your message; plus how your website is your most important marketing tool, the concept of "friction," and maximizing the design of your landing page. 
• After each chapter are summaries, and hints on how you may get started.