Tell your friends about this item:
Marketing Analytics: Based on First Principles Palmatier, Robert W. (University of Washington, USA)
Price
$ 129.49
excl. VAT
Ordered from remote warehouse
Expected delivery Sep 28 - Oct 8
Get notified about new Palmatier, Robert W. (University of Washington, USA) releases
Our customers say:
Add to your iMusic wish list
Marketing Analytics: Based on First Principles
Palmatier, Robert W. (University of Washington, USA)
A dynamic textbook on marketing analytics, teaching state of the art data analytics techniques around a focused and powerful strategic framework. Lead author Rob Palmatier is one of the most pre-eminent Marketing academics in the world and lends significant brand prestige to the book.
432 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 24, 2022 |
| ISBN13 | 9781352013191 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 432 |
| Dimensions | 173 × 246 × 22 mm · 856 g |
| Language | English |
