Sustainable Marketing of Cultural and Heritage Tourism - Routledge Critical Studies in Tourism, Business and Management - Chhabra, Deepak (Arizona State University, USA) - Books - Taylor & Francis Ltd - 9781138880733 - April 10, 2015
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Chhabra, Deepak (Arizona State University, USA)
Sustainable Marketing of Cultural and Heritage Tourism - Routledge Critical Studies in Tourism, Business and Management 1st edition

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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

256 pages, 10 Line drawings, black and white; 15 Halftones, black and white; 25 Tables, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 10, 2015
ISBN13 9781138880733
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 150 × 220 × 10 mm   ·   400 g
Language English  

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