Urban Events, Place Branding and Promotion: Place Event Marketing - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change - Waldemar Cudny - Books - Taylor & Francis Ltd - 9781138354395 - October 7, 2019
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Waldemar Cudny
Urban Events, Place Branding and Promotion: Place Event Marketing - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change 1st edition

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Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events.

206 pages, 14 Line drawings, black and white; 9 Halftones, black and white; 9 Tables, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 7, 2019
ISBN13 9781138354395
Publishers Taylor & Francis Ltd
Pages 206
Dimensions 242 × 162 × 14 mm   ·   488 g
Language English  
Editor Cudny, Waldemar

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