Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands - L. Gill - Books - Palgrave Macmillan - 9781137278517 - August 1, 2013
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L. Gill
Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

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An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology.

240 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 1, 2013
ISBN13 9781137278517
Publishers Palgrave Macmillan
Pages 234
Dimensions 155 × 235 × 21 mm   ·   416 g

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