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Innovating for the Middle of the Pyramid in Emerging Countries Alvaro Cuervo-Cazurra-Miguel A. Montoya
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Innovating for the Middle of the Pyramid in Emerging Countries
Alvaro Cuervo-Cazurra-Miguel A. Montoya
This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation.
406 pages, Worked examples or Exercises
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 21, 2024 |
| ISBN13 | 9781108727136 |
| Publishers | Cambridge University Press |
| Pages | 408 |
| Dimensions | 229 × 152 × 23 mm · 578 g |
| Editor | Cuervo-Cazurra, Alvaro (Northeastern University, Boston) |
| Editor | Montoya, Miguel A. |
![Cover for Alvaro Cuervo-Cazurra-Miguel A. Montoya · Mexican Multinationals: Building Multinationals in Emerging Markets (Paperback Book) [New edition] (2022)](https://imusic.b-cdn.net/images/item/original/104/9781108456104.jpg?alvaro-cuervo-cazurra-miguel-a-montoya-2022-mexican-multinationals-building-multinationals-in-emerging-markets-paperback-book&class=scaled&v=1644444989)
