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Brand Loyalty and Consumer Behavior: Generation Z in Central and Eastern Europe - Routledge Studies in Central and Eastern European Business and Economics Elwira Gross-Gniot
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Brand Loyalty and Consumer Behavior: Generation Z in Central and Eastern Europe - Routledge Studies in Central and Eastern European Business and Economics
Elwira Gross-Gniot
The book discusses the unique consumer behaviors of Generation Z in Central and Eastern Europe, by analyzing the key determinants that shape their brand relationships. It will be of particular interest to scholars and researchers in marketing, consumer behavior, and brand management, as well as marketing practitioners and brand strategists.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 14, 2026 |
| ISBN13 | 9781041145004 |
| Publishers | Taylor & Francis Ltd |
| Pages | 188 |
| Dimensions | 150 × 220 × 20 mm · 530 g |
