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The Marketing Turn: Advertising and Consumption in the Neoliberal Era - Routledge Research in Consumer Culture
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Expected delivery Mar 15 - 18, 2027
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The Marketing Turn: Advertising and Consumption in the Neoliberal Era - Routledge Research in Consumer Culture
This book introduces the concept of the ‘marketing turn’ to the history of marketing and consumption in the late twentieth century, a period which has, until now, not been the subject of comprehensive historical analysis. It will appeal to scholars and students of twentieth-century history of marketing, consumption, media and business.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | March 5, 2027 |
| ISBN13 | 9781041115618 |
| Publishers | Taylor & Francis Ltd |
| Pages | 276 |
| Dimensions | 150 × 220 × 20 mm · 585 g (Weight (estimated)) |
| Editor | Arnberg, Klara |
| Editor | Astrom Rudberg, Elin |
