Digital Business: Ai, Strategy, Management & Transformation - Hanlon, Annmarie (University College London) - Books - SAGE Publications Ltd - 9781036243722 - April 10, 2027
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Hanlon, Annmarie (University College London)
Digital Business: Ai, Strategy, Management & Transformation 2nd edition

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$ 184.99
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Expected delivery Apr 19 - 22, 2027
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Digital business is no longer just a marketing buzzword - it is the strategic backbone of the modern organisation. This second edition of Digital Business by best-selling author Annmarie Hanlon provides a comprehensive, business-first guide to digital strategy. Integrating the well-recognised Business Model Canvas throughout, the book offers a clear, actionable framework for navigating digital change in the era of AI.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released April 10, 2027
ISBN13 9781036243722
Publishers SAGE Publications Ltd
Dimensions 150 × 220 × 20 mm   ·   500 g   (Weight (estimated))
Language English  

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