The Psychology of Advertising - Fennis, Bob M (Professor, University of Groningen, Netherlands) - Books - Taylor & Francis Ltd - 9781032621319 - May 14, 2025
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Fennis, Bob M (Professor, University of Groningen, Netherlands)
The Psychology of Advertising 4th edition

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The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 14, 2025
ISBN13 9781032621319
Publishers Taylor & Francis Ltd
Pages 484
Dimensions 252 × 177 × 39 mm   ·   1.04 kg
Language English  

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