Digital Marketing in Sports: Global Perspectives - World Association for Sport Management Series - Brandon Mastromartino-James J. Zhang - Books - Taylor & Francis Ltd - 9781032553726 - April 14, 2025
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Brandon Mastromartino-James J. Zhang
Digital Marketing in Sports: Global Perspectives - World Association for Sport Management Series

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This book examines how the sport industry is adapting to the needs of the digital-first global economy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 14, 2025
ISBN13 9781032553726
Publishers Taylor & Francis Ltd
Pages 322
Dimensions 234 × 156 × 21 mm   ·   510 g
Language English  
Editor Mastromartino, Brandon (San Diego State University, USA)
Editor Zhang, James J. (University of Georgia, USA)

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