Mr Kenneth M Potalivo

Secrets of Mindshare: Get the Referrals You Want by Making Your Competition Irrelevant Mr Kenneth M Potalivo 1st edition

In the Secrets Of MindShare, author Ken Potalivo presents a compelling case for service professionals who depend on referrals. If you are a service professional, the only way you can truly make your competition irrelevant and create a predictable stream of quality referrals, is by being in a strong mindshare position with a select group of individuals who have the power to send business to you. Your brand, which is who you are personally and professionally, must be in the primary position within someone else?s head so that when they have a client to refer, they think of you and no one else. Today?s hyper-competitive environment requires that all service providers take a laser-focused approach that will create predictable referrals and a successful business. As Potalivo notes, the days of showing up for networking events as a strategy, passing out cards and hoping that someone will send a referral, are over. With almost two decades of experience working with service professionals of all disciplines, Potalivo has shown that those who are disciplined, understand their social style and use it as a strength, can build a successful business and the life they want. Potalivo clearly shows, anyone can be a rainmaker. Secrets of MindShare offers both quantitative and qualitative tools that will help the reader build a powerful brand?the very key to creating and sustaining mindshare. As Ken explains, mindshare holds the power to make your competition irrelevant and to get you the referrals you want.