Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education - David L. Kirp - Books - Harvard University Press - 9780674016347 - September 30, 2004
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David L. Kirp
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

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Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.

336 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2004
ISBN13 9780674016347
Publishers Harvard University Press
Pages 336
Dimensions 155 × 233 × 22 mm   ·   388 g
Language English  

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