How to Hire & Manage Market Research Agencies - Kathryn Korostoff - Books - Research RockStar - 9780615271149 - February 20, 2009
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How to Hire & Manage Market Research Agencies

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This book is for people who are actual buyers and users of custom Market Research (MR); those who hire and manage MR agencies and are seeking to optimize the process, minimize the risk, and improve the actionability of end results.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 20, 2009
ISBN13 9780615271149
Publishers Research RockStar
Pages 122
Dimensions 175 × 7 × 250 mm   ·   226 g
Language English