Qualitative Research Methods for the Critical Marketer - Routledge Focus on Business and Management - Fourali, Chahid E. (London Metropolitan Business School, UK) - Books - Taylor & Francis Ltd - 9780367110604 - January 15, 2027
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Fourali, Chahid E. (London Metropolitan Business School, UK)
Qualitative Research Methods for the Critical Marketer - Routledge Focus on Business and Management

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Expected delivery Jan 25 - 28, 2027
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This book focuses qualitative research methodology and the need of the critical market researcher whilst being firmly based on theory, offer the full range of qualitative methods with associated key representatives, and use a language that not only the academic researcher understands but also the practitioner.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released January 15, 2027
ISBN13 9780367110604
Publishers Taylor & Francis Ltd
Pages 104
Dimensions 150 × 220 × 20 mm   ·   453 g

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