Commercial Cinema: The History of the Advertising Film in the United States - Martin L. Johnson - Books - University of Illinois Press - 9780252049897 - December 15, 2026
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Martin L. Johnson
Commercial Cinema: The History of the Advertising Film in the United States

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Expected delivery Dec 23 - 28, 2026
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Film audiences long resisted overt advertising, yet promoters ingeniously masked endorsements as travelogues, educational shorts, or everyday scenes. The narrative uncovers the elusive evolution of these films, showing how corporate and governmental experiments transformed storytelling and reshaped media persuasion.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released December 15, 2026
ISBN13 9780252049897
Publishers University of Illinois Press
Pages 240
Dimensions 150 × 220 × 20 mm   ·   513 g   (Weight (estimated))
Language English  

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