Handbook of Research on Future Policies and Strategies for Nation Branding - Andreas Masouras-Victoria Pistikou-Marcos Komodrom - Books - IGI Global - 9781799875338 - June 18, 2021
In case cover and title do not match, the title is correct

Andreas Masouras-Victoria Pistikou-Marcos Komodrom
Handbook of Research on Future Policies and Strategies for Nation Branding

Price
$ 401.99
excl. VAT

Ordered from remote warehouse

Expected delivery Oct 5 - 15
Get notified about new Andreas Masouras-Victoria Pistikou-Marcos Komodrom releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Discusses how nation branding works to benefit the function and mission of nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. Chapters outline the given situation of nations and the nature and implications of the brand that is required.

315 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 18, 2021
ISBN13 9781799875338
Publishers IGI Global
Pages 400
Dimensions 292 × 225 × 29 mm   ·   1.24 kg
Language English  
Editor Komodromos, Marcos
Editor Masouras, Andreas
Editor Pistikou, Victoria

More from the same publisher

See all of Andreas Masouras-Victoria Pistikou-Marcos Komodrom