Nation Branding in Modern History - Explorations in Culture and International History - Annika Estner-Marcel K. Will-Jessica C. E. Gienow- - Books - Berghahn Books - 9781789207934 - November 1, 2020
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Annika Estner-Marcel K. Will-Jessica C. E. Gienow-
Nation Branding in Modern History - Explorations in Culture and International History

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A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.

300 pages, 4 illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2020
ISBN13 9781789207934
Publishers Berghahn Books
Pages 300
Dimensions 227 × 152 × 26 mm   ·   408 g
Language English  
Editor Estner, Annika
Editor Gienow-Hecht, Jessica C. E.
Editor Viktorin, Carolin
Editor Will, Marcel K.

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